Context is a platform that marries novel applications of existing technology with new analytic approaches to tap into informal information networks in developing economies. More specifically, Context hosts prediction markets for economic, weather, and political indicators while also leveraging the wisdom of crowds to gain more granular and real-time predictive insight into economic trends and opportunities.
Customers access Context through a web-based platform to access existing research and live prediction markets, or to submit a new query to be pushed out to populations of forecasters. Our data allows firms to more quickly gauge the business environment on the ground, without the significant upfront costs of conducting a survey or opening an exploratory office in a developing country. Furthermore, our analytic process employs systematic methods to isolate the most predictive and significant respondents to ensure that customers have access to a uniquely insightful set of the local population.